Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from outline-jewellery.myshopify.com (the “Site”).
WHAT INFORMATION IS COLLECTED?
When you visit the Site, certain information is automatically collected about your device, such as information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
Device Information is collected using the following technologies:
COOKIES
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers email address, and phone number). We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information relating to our products or activities
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may on occasion share information with third parties to help us use your Personal Information, as described above.
FACEBOOK & INSTAGRAM: The product catalogue on this website is connected to Facebook and Instagram for the purpose of informing and updating our community with new products or services. When you browse or click to purchase products via our Facebook or Instagram shop, you will be connected to this website to complete your purchase securely if you wish to. The browsing data may be collected by Facebook and Instagram for the purpose of business related analytics, for example- tailoring future Outline Jewellery advertising or posts. Our social media analytics is set to Standard level to preserve maximum privacy so the data is anonymous. You can also control your own privacy and ad settings via Instagram and Facebook privacy settings.
SHOPIFY: We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
GOOGLE: We use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Paypal to process payments. Please refer to Paypal's privacy policy for further information.
Finally, we may also share your Personal Information to comply with applicable laws and regulations or to otherwise protect our rights.
EMAIL NEWSLETTERS
If you have opted to join our mailing list we use the details you have provided to update you occasionally on news relating to our products and activities. Our email newsletter mailing list is managed via MailChimp. You can unsubscribe at any time by clicking the unsubscribe link on the email and your details will be removed from the mailing list. Please allow up to 48 hours to update.
BEHAVIOURAL ADVERTISING
We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Instagram: refer to your settings menu in instagram
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, your Order Information will be retained only for as long as necessary for the purpose of any legal, business or financial record keeping or unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.
MINORS
We assume that individuals under the age of 16 who visit this site or make a purchase are doing so with the consent and supervision of a parent or guardian.
SENSITIVE PERSONAL INFORMATION
We do not keep or share sensitive personal information and would not ask you to share any sensitive personal information with us.
CONTACT US
If you have any questions at all, please e‑mail hello@outlinejewellery.com